(Out of Home)
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Cost controlled and varied by factors like location, traffic, visibility, size of the ad, etc Nowadays, OOH can range anywhere from beautiful and colorful billboards to massive forms of advertisements pasted on vehicles that contain QR codes to lead the consumer directly to your business’ website. Out of home advertising consists of Billboard, Billboard bicycle, Mobile billboard, Bus advertising , Taxi advertising, Commuter rail display, Wallscape, Lamppost banner, Poster, Brochure Distribution, Dangler, Gondola Branding, POP, Shop Signage, Sky Balloon etc.
|Billboard||Traditional Billboard – Metro Billboard, Highway Billboard and Country Billboard||350 – 600/ sq.ft|
|DOOH/ Mobile Billboard (Pick Time: 5 – 10 PM)||120-180 tk/min (Big Display In Karwanbazar) 5 tk/min ( Rectengular Small Dilplay In Dhaka)|
|Street Furniture||bus shelters, newsracks, benches, mall kiosks, telephone booth advertising etc||Negotiable|
|Transit||buses, subway advertising, truckside, food trucks and taxis, fixed static and electronic advertising at train and bus stations, airport and platforms||Negotiable|
|Cinema Advertisements||Commercials before a movie starts and other ads around the theatre.||Negotiable|
|Alternatives||Poster-Brochure Distribution, Dangler, Gondola Branding, POP, Shop Signage, Sky Balloon etc.||Negotiable|