Online Advertisement

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser’s demand. Currently, there are hundreds of ad networks worldwide and the landscape changes daily. The inventory of online advertising space comes in many different forms, including space on the desktop and mobile websites, in RSS feeds, on blogs, in instant messaging applications, mobile apps, adware, e-mails, and on other media. The dominant forms of inventory include third-party content websites, who work with advertising networks for either a share of the ad revenues or a fee, as well as search engines, mobile, and online video resources. Leading Ad Networks are Google Ads, Yahoo! Publisher Network, Bing Ads, Baidu, G&R etc.