
Why advertising on Digital Platform?
4.57 billion active internet user
Anyone can advertise
Simple set up
Ads tailored to specific goals
Both Simple and Advanced ad solutions
Reasonable budget
Fit Any Budget
Highly Targeting capabilities (Location, Age, Gender, Interests, Demographics, Behavior, Connections, Lookalike audiences)
Multiple ad creatives
ROI is unbeatable
Ad success measurable
Helpful notifications
Types of Online Advertisement
Each type has its own merits
Advertising with Ad Networks

Advertising with Ad Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser’s demand. Currently, there are hundreds of ad networks worldwide and the landscape changes daily. The inventory of online advertising space comes in many different forms, including space on the desktop and mobile websites, in RSS feeds, on blogs, in instant messaging applications, mobile apps, adware, e-mails, and on other media. The dominant forms of inventory include third-party content websites, who work with advertising networks for either a share of the ad revenues or a fee, as well as search engines, mobile, and online video resources. Leading Ad Networks are Google Ads, Yahoo! Publisher Network, Bing Ads, Baidu, G&R etc.
Advertising in Social Media

Advertising in Social Media
Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use. Social Media Platforms includes: Social networking (Facebook, LinkedIn), Microblogging (Twitter, Tumblr), Photo sharing (Instagram, Snapchat, Pinterest), Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
Direct Advertising in Websites

Direct Advertising in Websites
Direct contractual advertising with different websites.